How do Colleges respond to Student Enrollment Chalenges?

Faced with prospects of reduced enrollments, budget deficits, retrenchment, and institutional closings, many administrators paid more attention to enrollment maintenance, became more responsive to market interests and more aware of the increasingly competitive nature of student recruitment, and began to engage in market-oriented activities intended to attract students. Each year’s students became more like academic shoppers or consumers (Riesman 1980), preferring vocational, occupational, or professional courses over courses in the traditional arts and sciences.