Inbound Marketing plays a role in Student Enrollment

It is in this phase of the choice process that most colleges are eliminated from consideration by students. Of course, potential students exist in substantial quantities across all levels of socioeconomic backgrounds and academic abilities. Therefore they will preselect institutional categories across all levels of institutional selectivity, cost, distance from home, and so on. Each college must work hard to find appropriate matches between the characteristics of the students it seeks to recruit and the characteristics of its own institution. Each college must work hard to be included in the choices of such students.