Should Colleges Change Student Enrollment policies?

Individual institutions engaged in academic market research usually study student enrollment behavior in this final phase (Litten et al. 1983). Analysis of data collected from admitted student questionnaires on student characteristics and ratings of the characteristics of a college and its competitors allows a college to identify its competitors, assess its image, determine its market position compared to competitors, identify what determines matriculation choices, and identify student market segments by enrollment yield. Given the availability of such information, an institution has two broad enrollment strategies: * recruit students with characteristics consistent with the characteristics of the college; * adjust the characteristics of the college so they are more consistent with the student characteristics desired by the college.
SELECTED REFERENCES

http://www.ericdigests.org/pre-9220/college.htm