Inbound Marketing plays a role in Student Enrollment
It is in this phase of the choice process that most colleges are eliminated from consideration by students. Of course, potential students exist in substantial quantities across all levels of socioeconomic backgrounds and academic abilities. Therefore they will preselect institutional categories across all levels of institutional selectivity, cost, distance from home, and so on. Each [...]
Student Enrollment is affected by total college cost
The greatest contribution of the micro-level studies of college choice behavior is their ability to estimate the effects of institutional and student characteristics on the probability that a particular individual will choose a particular college. Understanding the enrollment effects of such characteristics can help enrollment managers tailor and target their college’s marketing mix of programs, [...]
How the economy effects student enrollment
The enrollment effects of changes in the economy often are unexpectedly complex, but important to understand. Positive enrollment effects can result from increasing job market opportunities for college graduates or from decreasing job market opportunities for noncollege graduates. General economic recessions usually reduce job market opportunities in positions traditionally held by noncollege graduates more than [...]
How colleges Influence Student Enrollment
From the 1970s through today, colleges have developed two basic market-oriented desires. They want to plan and forecast their enrollment more effectively, and they want to influence the college-going decision-making process of desired students. The study of college choice behavior is of great practical importance for administrators in promoting greater effectiveness in these two areas. [...]